Lawsuit could grab Tiger by the tail | CNET News.com:

Tiger Direct, a subsidiary of Systemax, filed the suit Thursday and is seeking a temporary restraining order and injunction when it goes before a U.S. District Court in Florida for a hearing Tuesday.

Did they Trademark the Tiger, or did they trademark “Tiger Direct?” This reminds me of another absolute garbage lawsuit–when Ernest and Julio Gallo sued the region of Chianti in Italy because they had a rooster (“gallo” in the Italian language) on their label. Unfortunately, the world court sided with the Gallo brothers, and the rooster (a staple on the label of Chianti Region Chianti’s for years) was ordered to be removed . . . .

Get ‘Tiger’ at Tiger Direct

Someone at Tiger Direct needs to turn this into positive marketing rather than whining about it to the courts and asking for money because their search engine ratings are not so good anymore.